Perhaps that is another reason why Microsoft names thing the way they do.
Perhaps also that is why Apple did not call the most recent version of the iPad as the iPad3. Apple is known for hand-holding their customers. They keep hiding details from their users. Making choices for them (by not giving them a choice). At this rate, Apple will soon refuse to tell customers the name of their product. It may give the users too much control over it. They'll just refer to every new product as it.
Frankly, it's brilliant. There are so many up sides to this.
First, training sales staff will be so much easier. No need to hire someone with the ability to memorize more than one name. No need to remember pesky specifications. Why should they? It's all awesome and magical. "You want one. You don't even know what it is but we know you don't care and still want it."
Second, Apple doesn't have to worry about stocking all the stores with the latest products every time they make a new product announcement. It may confuse first-time customers enough to buy the older version. But technically they asked to buy it. It's still it and that is what they are selling.
I can see the whole conversation at the Apple store going like this. Someone walks into the store to buy a phone.
"Hi, can I help you?"
"Yes, my friend has this .. the .."
"Yes, I know which one you are talking about."
"Ok, can I know.. "
"Don't worry about IT. It'll be great and you don't have to worry a thing about IT." and proceeds to pack a box.
"Yes but I'd like to see it first."
"It's just like your friend's."
"But I'm sure his was a different ..."
"I'm sorry sir, we have only one model. And you will be getting a new one so IT will be at least the same or better model than your friend's. So there is nothing to worry about." The box is handed over.
"OK, I guess." taking the box and pays for an Apple TV.
But I think the whole name-calling-control-thing is hogwash. Why? We name idiots all the time.. and we still have no power over them.
Perhaps also that is why Apple did not call the most recent version of the iPad as the iPad3. Apple is known for hand-holding their customers. They keep hiding details from their users. Making choices for them (by not giving them a choice). At this rate, Apple will soon refuse to tell customers the name of their product. It may give the users too much control over it. They'll just refer to every new product as it.
Frankly, it's brilliant. There are so many up sides to this.
First, training sales staff will be so much easier. No need to hire someone with the ability to memorize more than one name. No need to remember pesky specifications. Why should they? It's all awesome and magical. "You want one. You don't even know what it is but we know you don't care and still want it."
Second, Apple doesn't have to worry about stocking all the stores with the latest products every time they make a new product announcement. It may confuse first-time customers enough to buy the older version. But technically they asked to buy it. It's still it and that is what they are selling.
I can see the whole conversation at the Apple store going like this. Someone walks into the store to buy a phone.
"Hi, can I help you?"
"Yes, my friend has this .. the .."
"Yes, I know which one you are talking about."
"Ok, can I know.. "
"Don't worry about IT. It'll be great and you don't have to worry a thing about IT." and proceeds to pack a box.
"Yes but I'd like to see it first."
"It's just like your friend's."
"But I'm sure his was a different ..."
"I'm sorry sir, we have only one model. And you will be getting a new one so IT will be at least the same or better model than your friend's. So there is nothing to worry about." The box is handed over.
"OK, I guess." taking the box and pays for an Apple TV.
But I think the whole name-calling-control-thing is hogwash. Why? We name idiots all the time.. and we still have no power over them.
Posts
