How Microsoft creates it product names

There has to be a poster on the wall of the product development division of Microsoft that is from the 80s. It tells them how to come out with names for their products. It'll probably sound like like this:

1. Step One: Find a generic name that is related to the product.
2. Step Two: Capitalize the first letter
3. Step Three: Copyright the Name.

It's genius really. They don't have to think of names like iPod or Gmail. 

Think about it. Windows. Surface. Office. Word. Access. Media. Excel. Phone. Exchange. Put the work "Microsoft" in front of them and you have a real product name. Of course, there are limits. The wouldn't do it with someone's name, like Bob, would they?