Apparently
Microsoft's way of using daily, household, common names as the names of their products is not working out so well. The Tile interface got smashed. The Phone (or as we call them Windows Phone) is the bronze winner in the mobile OS race (yea!). And so on. At one time Microsoft even tried to call a product DNS which upset a lot of people, like the entire Internet. Microsoft Bob didn't work out for them either but for entirely different reasons.
Now it comes out that Microsoft is renaming SkyDrive. Apparently someone has already been using the brand name Sky. Some satellite TV company that was apparently so small that Microsoft honestly didn't noticed them. Until of course, they sued. Apparently said company is owned by one Rupert Murdoch.
So now Microsoft has decided to rebrand SkyDrive as the OneDrive... cue "the OneDrive to rule them all"