Saturday, July 28, 2012

New Business Strategy: Do Business with Samsung, get bought by Apple

You've probably may not have heard that Apple is buying a mobile security firm called AuthenTec for $356 million. Other than creating a few more bearded millionaires, this is probably not would have been a big deal. Apple buys companies all the time, right?
How about a company that just signed a big deal with it's rival Samsung. Now Samsung is wondering whether AuthenTec will do business with them anymore. This is great for AuthenTec. They make the thing that on laptops that you were supposed swipe your finger across to unlock the laptop. They also do that for phones in Japan. So in Japan, you pay by caressing your phone. Maybe Samsung thought that it was a good idea and wanted to make phones that do the same thing. Apple then thought that if anybody is going to swipe their screens, it can only be people who own iPhones. So they essentially bought AuthenTec to keep away the finger swiping technology away from Samsung.
It's also good news for a lot of other companies. So the message is that if you have a cool technology, invest all your efforts in trying to get an exclusive deal with Samsung. The moment you do, expect a call from Cupertino with an offer you can't refuse.
Is this the future of business? It sounds that that 80s joke that ended like "...and in response to Europe acquires Africa while Japan buys South America".

Keep updated