- Step One: Find a generic name that is related to the product.
- Step Two: Capitalize the first letter
- Step Three: Copyright the Name.
It's genius really. They don't have to think of names like iPod or Gmail.
Think about it. Windows. Surface. Office. Word. Access. Media. Excel. Phone. Exchange. Put the work "Microsoft" in front of them and you have a real product name. Of course, there are limits. The wouldn't do it with someone's name, like Bob, would they?